To get even closer to our teachers and effectively meet their educational needs, Macmillan Education Eswatini has implemented a ‘Showroom Visits’ Campaign. This is where all teachers from a school, cluster of schools, or just a specific department within that school, visit Macmillan’s showroom to view and select useful material to aid their teaching. Through our Facebook page and presentations in teachers’ workshops we successfully extended invitations to teachers to visit our showroom, after they indicated a keen interest in knowing more about our books. At Macmillan, it is important for us to make sure we keep our clients on the priority list in any of our business initiatives.

Since it costs much less to keep existing customers instead of constantly replacing them, it makes good business sense to do what it takes to keep customers coming back. Showroom visits have proven to be the best way to market our Agency titles, mainly because these are non-prescribed, yet consist of very helpful material which teachers hardly know about. Interestingly, our sales have spiraled up ever since these visits started.

In May alone, over 40 schools have visited us, taking interest mostly in our non- prescribed English Language and Literature material. More and more schools are streaming in, and it is a success story for us that these visiting schools place orders through their suppliers immediately. “Honestly, whenever thought we could access such rich material that fully assists in meeting the needs of our new syllabus anywhere in the country. We are excited! A million thanks to Macmillan for the invite as well as your consistency in providing quality books for our education.’’ These were the words of a visibly impressed Neliswa Mavimbela who is the head of the English Department at St Theresa’s High School during their visit. The company thrives to be a powerhouse of knowledge for local schools, and the sales team intends to find more efficient strategies to ensure better customer satisfaction and retention.

To get even closer to our teachers and effectively meet their educational needs, Macmillan Education Eswatini has implemented a ‘Showroom Visits’ Campaign. This is where all teachers from a school, cluster of schools, or just a specific department within that school, visit Macmillan’s showroom to view and select useful material to aid their teaching. Through our Facebook page and presentations in teachers’ workshops we successfully extended invitations to teachers to visit our showroom, after they indicated a keen interest in knowing more about our books. At Macmillan, it is important for us to make sure we keep our clients on the priority list in any of our business initiatives.

Since it costs much less to keep existing customers instead of constantly replacing them, it makes good business sense to do what it takes to keep customers coming back. Showroom visits have proven to be the best way to market our Agency titles, mainly because these are non-prescribed, yet consist of very helpful material which teachers hardly know about. Interestingly, our sales have spiraled up ever since these visits started.

In May alone, over 40 schools have visited us, taking interest mostly in our non- prescribed English Language and Literature material. More and more schools are streaming in, and it is a success story for us that these visiting schools place orders through their suppliers immediately. “Honestly, whenever thought we could access such rich material that fully assists in meeting the needs of our new syllabus anywhere in the country. We are excited! A million thanks to Macmillan for the invite as well as your consistency in providing quality books for our education.’’ These were the words of a visibly impressed Neliswa Mavimbela who is the head of the English Department at St Theresa’s High School during their visit. The company thrives to be a powerhouse of knowledge for local schools, and the sales team intends to find more efficient strategies to ensure better customer satisfaction and retention.